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The term ‘mass self communication’ declarated by sociologist Manuel Castells is my new finding. This appeals on so much that I need to explain a little bit. It has remarkable consequensis if applied properly into practice.

In Castells point the communication and freeing of minds are linked together quite fancy way. Despite of trend where media companies are just making money and focusing on sensational news and personalized approaches on politics the Internet era and its fruits are an essential factor breaking this media model.

In his findings there seem evidences where people can resist this and follow different way. Quite many are enthusiastic bloggers who deliver counter-information via their blogs (rss-feeds). They are cultivating different kind of world views interacting together. The results are much more freer thinking