anttihaverinen.net

Buying and selling is simple. Firstly, a customer want something. He/she find a seller who might fullfil his/her wishes. When reaching out a potential seller/producer, the customer formulate his/her idea to an order. After the order the seller manages to deliver the product. Finally the customer is happy. But what you´ll if you don´t get the order in the first place?

This model above doesn´t surprise anyone who works for example in IT-business. As a web project manager I have been familiar with the idea that project management relies on customers wishes. Customers make orders and project managers try to take care of everything around this order to keep customers happy. PM even translate customers wishes to production team. The team creates the real product like a website.

At the moment, I have had a different experience. A customer has given impression that he is going to order( a small site). As a reliable seller we have done everything needed. We arranged a brief session where we analyzied with a web designer what the customer might need. At this point everything went fine. The schedule has been understood in both sides. The collaboration has been started. We were achieving goals in time

Surprisingly, I lost the customer. During two weeks I have tried to reach out my customer in many ways - by phone, emails, textmessages, VoiP-calls. Without getting any response. The whole project need customers input but I have got any.

It´s obvious that it`s an impossible to continue the web project if customers aren´t able to give his opinions.

Think of a milk man. He can´t sell any bottles of milk if customers don´t understand how many bottles he want.