UNICEF (marketing)

After graduation from the university I was invited to work for a challenging project. Running a campaign for UNICEF.

In UNICEF Finland I created the communication concept and material for legacy fundraising from scratch. In a team of eight members something beautiful and long-lasting was achieved.

This was a challenging task. However, I was specialized in complicated analysis of communication at the University of Helsinki. Therefore, it was pretty easy to set up and implement a running marketing strategy for so sensitive issue. All competitors were benchmarked.

My material is used in UNICEF Sweden

I learned in UNICEF how important is keeping your brand alive and effective.

The results were fantastic. In UNICEF´s legacy case the material has been used in UNICEF Sweden. I am happy with that fact.

Before this position I did a practical assistance and created the marketing materials for the Thirst Day Campaing as an Intern for UNICEF Finland.