www.fairtrade-advocacy.org
With my guidance as a Web Communications Specialist and technical implemention skills Brussel-based Fair Trade Advocacy Office´s Web Presence and its “look’n feel” has been totally renovated during autumn 2009.
In this Web Project the main objective was to improve and ease its functionality and clarify the message.
Due to my professional advice and support during this period, the FTAO’s Web Service have been completely re-vamped (structure, look & feel, intranet system)
From technological perspective this meant ensuring that the CMS could be a user-friendly and an extendable in the future.
Achieving these objectives together with a team the following task was done:
- re-thinking the role of content in the light of SEO and simplifying the main navigation structure for visitors and members
- customizing and implementing new ‘visual look’n feel’ by modifying(html/CSS) template
- upgrading Joomla CMS version and replacing Newsletter functionality
- enhancing search queries with a smart search component
- integrating Google Analytics/Webmasters Tools and Google Maps API.
Simplified Web Presence for Fair Trade Advocacy purposes
As a result, FTAO´s web service encourages visitors and members with clear, concise and coherent Web Communications.
In addition, the staff in FTAO was trained to get more about Joomla and its new features in order to communicate more effective and productive ways on the Internet.