Dont’t miss the golden opportunity!
By Antti Haverinen Mar 4th, 2010The Web Service is the first contact point for your clients and visitor. As a harmonized and clearly designed it delivers the desired message the best.
Nowadays it¨s important to keep the Web Presence in the order. The purposefully running Web Service is an essential “business card”.
It is true to say, the Web Service is the first door that will be opened, whether you are selling products or selling your ideas.
Benefit from the broader perspectives of Web Communications Specialist or similar
It’s not the same how the Web Service is maintained and developed.
During my career on the Internet business, I have become confident the idea of multi-dimensionality.
In the organization or communications team one person must be capable and have a strong understanding of all complex issues related to communications on the Internet.
Who else could cost-effectively, for instance, than a Web Communications Specialist:
- translate the mission and the vision into the language of Web Communications
- be able to communicate with the external web agencies and technical providers, even the IT department
- train and guide the end-users to get the best of online communications tools when interacting with the target groups.
I argue that it is only a Web Communications Specialist or similar generalist as Paul Boag has named it, can be successful in these kind of operations.
It is the broader perspectives that matters.
