Steve and Apple showed the power of simplicity again

If you are dealing with a Web Communications and particularly Content, Apple’s approach is a worth considering.

The power of effective Web communications lies in the content. As Steve Jobs proved yesterday, “old ways” of communicating are very impressive.

What a technique. No videos or distracting elements of any kinds of animations or what so ever that seems to be trendy nowadays.

1. Maybe it was a PR-person, who got across the idea that Steve has something to say.
2. Then this message was transmitted via Twitter and other social media tools by the people
3. As a result, there was a pure text and extremely printable version on Apple’s site. An announcement of Mr. Jobs.

I am sure the majority of people who are interesting in the development of Web read through this message carefully.

All those 4 pages of the Thoughs on Flash.