The Art of Web Communication

The rule of 7 seconds and the logic of the search engines make it clear; it´s communication that makes the difference in Web Services, not mere technology and visuality. Let´s  talk about The Art of Web Communication, because the Web is all about communication.

It is said when a newcomer enters a site for the first time, the decision of continuing is made within 7 seconds. In such a short time period the usefulness of the site has been analysed.

It does sound nice, doesn´t it?

According to many surveys and studies the search engines (like Google, MSN, AskJeeves.com, Yahoo) that are the most important starting-points for surfers.

A typical user just types in keywords into the search box. In a few seconds he/she scans the results trying to find sources that could be of value to him/her. Needless to say, but if you are not ranked well among those search results, the users have trouble finding you.

As the users and developers of Web we know these facts from the practical point of view.

Too often the messiness of sites frustrates us. Illogicality in layouts and the overall dysfunctionality of the sites make us very angry – what are they doing?

“If there is a document of emarketing/web communication plan (included the tactic), you are more likely having a web site that communicates effectively and enables nice interaction with users.”

In the situation described above we tend to trying other sites in order to continue our info-hunting. If we are lucky, sometimes, we are satisfied with a perfect site that really has something to say. We even visit it the next day, week, month…

In my opinion and particularly from experiences it´s lack of proper communication plan and tactic which is causing problems those to the users and finally are making the owners of those sites miserable.

If there is a document of emarketing/web communication plan (included the tactic), you are more likely to have a web site that communicates effectively and enables nice interaction with users.

And what is  best – you are achieving your goals because of the plan that gives a framework  – the measurable purposes and direction – to your selling efforts in the long-term.

Regardless of whether the site is focusing on giving information (non-profit organizations) or selling products (enterprises), it´s always selling. As an owner you are selling something – ideas and/or products.

However, this approach that you can simplify as “First strategy, then tactics” it is not widely used among some owners. Plans are overlooked. It´s a pity because you can benefit from them.

They seem to think that systems with nice visual layouts and CMSs (the content management systems) do the job. It´s believed that technology automatically creates a clear and effective emarketing campaign and strengthens your position on the Web.

Of course, the visuality and technology are one of those pillars that are laying the foundation for the successful Web presence. But it´s rather naive to expect that the machines write stylish articles and manipulate artistic photos. Moreover, the search engine optimization needs very analytical approaches and lots of skills to complete these tasks effectively.

Therefore, I can assure you that it´s a person, for example professional webmaster, who maintains and tunes up this Web Presence.

We should talk of the Art of Web Communication instead of just “creating websites” because this is such a nice and challenging job. You should take care of so many task carefully understanding the complexity of emarketing.

To summarize – it´s  plan and professionals, who can leave a valuable, long-term impression on your visitors. Now (at the current economic slowdown), if ever, powerful tactics are needed.