The Web Communications Theory
It's important to keep the message and the functionality in balance.
The Web Communications Theory is a holistic and minimalist-fashioned communicational and technological framework, a meta-theory (principle).
As a framework The Web Communications Theory (WCT) has been targeted for those who are interested in integrating Online Presence with a larger Business/Marketing Plan by using a holistic minimalism as the methodological and pragmatic principle.
Focusing on Vision, Content and Culture
There is no shortages of different approaches how to be a successful on the Web.
The Web Communications Theory, however, emphasizes the importance of a robust Vision, quality written Content and properly set up and maintained interaction Culture. These will bring a purposeful results.
The benefits of simplicity
The balanced simplicity through the idea of WTC can give you a significant competitive advantage because it attempts to set up more functional, searchable, maintainable and profitable Web Services.
Thus, the WCT highlights the importance of the balance and good relationship between all areas (5 layers) of Web Services.
What is more, the simplicity is very often neglected and overlooked when running a Web Service. This is sad because all layers are having impacts on communication.
Online Communication must be handled as a Package.