Culture

Culture are needed when keeping Web Services perfectly running and interacting with users purposefully, argues the Web Communications Theory.

Two dimensional Culture

The third factor in the Web Communications Theory is important. There is always two-fold cultural factor in Web Services.

A Web in not a static medium. It’s a relationship between users and the Web Service (providers and target groups).

Therefore by dividing Culture into two dimension — the external and internal elements — the theory avoids neglecting the internal part.

The Web Services must be maintained internally somehow. Even the aeroplanes must be flown by switching off the autopilot