SEO processes
Optimizing a web site in light of search engines is a project that needs a long-term commitment.
When it comes to talk about SEO, one can’t expect getting immediate results. Search engines have their own, sometimes very secret logic. This makes a bit difficult to get it in control.
So, it doesn’t come as a surprise that SEO has been referred (Paul Boag) as a passive form of online communication.
We must remember that SEO is playing a role when driving an organic traffic from search engines.
Despite of some constraints, a website and its content can be optimized in light of search engines. But remember — it will be improve with a small steps.
Key issues when implementing SEO
SEO-projects typically consist of the following steps that will be gone through in several workshops and processes. A good SEO goes hand in hand with a robust Vision.
- Establishing overall Vision of Web Service
- Thinking a service through keywords and phrases
- Documenting those keywords as a core of SEO strategy of the site
- Analysing competition by using desired keywords and phrases
- Concising the best keyphrases for the site
- Getting and creating all relevant pages that are important in SEO
- Checking technical performance and eliminating/fixing all barriers of accessibility that could prevent successful SEO
- Optimizing all webpages and content with a relevant, purposeful keywords and phrases.
- Setting up Webmaster tools (google, yahoo and bing). Fixing problems if needed.
- Building links with relevant online players
- Following up SEO tactics when creating new content.