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According to the Web Communications Theory, technology plays an essential role delivering the message. However, it can’t guarantee the success alone.

A fictive farmer-Ed needs good tractors, equipments to get riped potatoes out from the soil. Without any storing system, all potatoes could rottens too. Naturally, there are some lorries for transporting potatoes to the markets.

” It´s actually pure joy to do harvesting during autumn. And it´s so easy to plant new one in the springs.”

Ed knows that tractors don´t do any business alone. It´s his idea of Vision and the culture for working hard and passionately that bring results.

Technology is needed but don’t expect it solve your Web Communication

People very often are having unrealistic expectations of technology. It is said it will solve all your problems on the Internet. Like Paul Boag says the CMS are not silverbullets.

Technology itself doesn´t solve your problems. On the other hand, without one can´t deliver message.

According to the Web Communications Theory technological platforms and specialists are necessities.

When Web Services have been designed as extendable, secure, accessible (W3C validation) and easily maintained manners, they can bring your desired results, also in light of search engines.

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