Vision

Vision is the core component and a fundamental element in the Web Communications Theory.

Unfortunately, many Web Services are having very blurry idea why they has been established and what their the purpose of existence might be.

It gives a significant competitive advantage if there is a Vision that tells the idea and the purpose of the Web Service. It guides, it tells, it advices to which directions to go.

Vision goes back to the basics

Whether you are selling products on the Internet or influencing only people to act, these simple questions are still the same.

“Ask yourself what are you offering. To whom are you are providing your services? How can you clients and customers benefit from it.”

— According to The Web Communications Theory.

Researching carefully your background, thinking through the objectives and success criteria and visualizing your users perhaps by using personas can pay off in the end.

Vision establishes also roadmap

Vision gives tangible instructions what kind of material (content), visuality (image), culture (interaction) and technology (delivering methods) are needed.

Vision establishes an outline of what needed to be done. The roadmap.