Web Metrics for NGOs
This illustration describes the essential key metrics for NGO
Also those organizations that are not selling products or getting revenue can benefit from web metrics.
The quantitative approach has been beneficial for organizations has used to think of their performance in terms of “revenue per user” and ROI.
By using Google Analytics (or similar) ecommerce owners have benefited from data which is showing the progress of their commerce activities on their site.
Some of ecommerce principles can be applied into NGOs or organizations that are not focusing on selling specific products.
Simply with the web metrics and receiving a quantitative data you can get you more plausible answers of your website performance. You might use approaches and features that aren’t being used among your visitors
Why web metrics data should be analysed in NGOs too?
The Web Presence is always some sort of investment for NGOs. By configuring wisely Google Analytics (or similar) one could gain useful and financially valuable knowledge of following areas:
- how your online campaigns (e.g. social media) are performing
- how your main website and its landing pages are communicating in terms of the organization’s objectives
- what causes users visit on your website
- what is your search engine ranking and visibility (google, bing, yahoo).
Whether you are running a eCommerce site or just website for communicative and marketing purposes one of the most essential goals is to get lots of quality traffic. What is more, this traffic must be convinced to come back later. It’s the engagement that matters.
Do you know, who is vising on your site, from where they are coming and what are they doing?